Digital growth systems
Turn the traffic you already have into customers.
KlixCraft designs high-converting websites and landing pages, connects them to your marketing, and automates the follow-up, so fewer opportunities slip through the gaps between them.
A 30-minute call, no pitch deck. We map where your leads are leaking and what is worth fixing first.
The real problem
Most businesses do not have a traffic problem. They have a gap problem.
Your website, your marketing and your follow-up were probably built at different times, by different people, for different reasons. Every gap between them is a lead you already paid for and lost.
Traffic arrives. Nothing happens.
You are paying for clicks, but the page gives visitors no clear reason to act and no obvious next step.
The site looks dated.
Design is a trust signal. When a site feels five years old, buyers quietly assume the business is too.
Leads go cold before anyone replies.
Speed to first response usually decides who wins the deal. Manual follow-up rarely wins it.
The tools do not talk to each other.
Form, inbox, spreadsheet, CRM, ad platform. Nothing is connected, so everything stays manual.
The KlixCraft approach
One connected system, built around what happens after the click.
We do not sell websites, ads and automation as three separate projects. We build one path from a stranger’s first visit to a customer in your pipeline, and we make every step measurable.
One path, not five projects
Every step is designed knowing exactly what comes before it and what has to happen next.
Every step is measured
When results dip you know which step failed, instead of arguing about whether it is the website.
Improvements compound
A better landing page makes your ads cheaper. Faster follow-up makes every lead worth more.
What we do
Three things that have to work together.
Grouped by the outcome they produce, not by the tools they use. Most projects start with one and grow into the others.
01
Websites and landing pages
Problem
Visitors land on the site and cannot tell what you do, who it is for, or what to do next. So they leave and compare you with someone who made it obvious.
What we build
Fast, accessible WordPress builds with a clear message hierarchy and one decision per page. Structure, copy and proof are treated as conversion work, not decoration.
Outcome
More of the people already visiting turn into enquiries.
02
Growth and marketing
Problem
You are spending on traffic without knowing which part of it earns its money, so budget keeps going to whatever looked busiest last month.
What we do
Search and paid campaigns aimed at buying intent, tracking that records real events rather than vanity metrics, and a steady loop of conversion testing on the pages that receive the spend.
Outcome
The right people arrive, and you can see what each channel is actually worth.
03
AI and automation
Problem
Good leads wait hours for a reply while your team repeats the same manual steps: copying details, chasing information, sorting the serious from the curious.
What we build
Workflows that take an enquiry from the form, qualify it against criteria you define, push it into your CRM with a score, and send a relevant first reply within seconds.
Outcome
Every enquiry gets an immediate, relevant response without adding headcount.
Why KlixCraft
We are a new agency. Here is what we want to be judged on.
KlixCraft is early. We would rather tell you exactly how we work than fill this page with numbers we have not earned yet.
01
Business goals before design opinions
Every decision traces back to a number you care about: leads, cost per lead, close rate.
02
Design, development and growth in one place
No handoff gap between the people who design it, the people who build it and the people who have to make it perform.
03
Conversion is the default, not an upsell
Structure, hierarchy and copy are treated as conversion work from the first wireframe onward.
04
Automation only where it earns its place
We automate the repetitive and the time-critical. We do not automate something just to make the diagram look impressive.
05
Performance is a conversion feature
Lightweight builds, no bloated page builder. Every second of load time is a share of your traffic you never see.
06
One connected system
Website, marketing and follow-up designed as one thing, so improvements compound instead of cancelling each other out.
The process
Four steps. No mystery.
You approve the thinking before anyone opens a design tool, and you see the numbers after launch.
01
Discover
We map your business, your buyers, your current traffic and what is already in place. Before anything is designed we agree on the number this project has to move.
02
Plan
Strategy, user journey, page structure, messaging hierarchy and the technical plan. You sign off on the argument the site is going to make.
03
Build
Design and development of the site, landing pages, tracking and integrations. Built fast, accessible, and easy for your team to update without calling us.
04
Optimize
We measure what real visitors do, improve the weakest step, and automate the repetitive work around it. Launch is the start of the work, not the end of it.
Selected work
Concept projects, built to show how we think.
KlixCraft is a new studio. These are demonstration builds: real problems and real structure, with no invented client names or performance numbers attached. Client work replaces them here as it ships.
Local service business website
Problem
A trades business ranking locally but sending every visitor to one page with a phone number and nothing that builds confidence.
Approach
Service-level page structure, proof placed before the pitch, a quote request reachable without scrolling on mobile, and a build tuned for a fast first render.
Designed for
A first-time visitor judging credibility and requesting a quote in under 30 seconds.
Google Ads landing page
Problem
Paid budget pointed at a homepage that asks the visitor to choose between nine different things.
Approach
One offer and one decision, wording matched to the ad that sent them, objections answered in the order they occur, and the form visible without scrolling on desktop.
Designed for
Removing every path off the page that is not the conversion.
AI lead qualification workflow
Problem
Enquiries landing in a shared inbox and getting answered whenever somebody happened to notice them.
Approach
Form to enrichment to AI qualification against real fit criteria, then routed into the CRM with a score, an owner, a task, and a tailored first reply.
Designed for
A qualified lead acknowledged in under a minute, at any hour.
Working with us
Built with business goals in mind.
Scope fixed before we start
You know what is included, what it costs and when it lands before any work begins. No surprise line items.
You own everything
Hosting, domain, code, accounts and data stay in your name. No proprietary builder you cannot leave.
Built for you to run
Native WordPress editing and a documented handover, so routine changes never depend on us being available.
Direct communication
You talk to the person doing the work rather than an account manager relaying messages between you.
Questions
Answers before you get on a call.
What types of businesses do you work with?
Small and medium businesses that depend on their website for enquiries: local and home service businesses, professional services, ecommerce, SaaS and B2B companies. We also work white-label with marketing agencies that need development or automation support behind their own brand.
Do you only build WordPress websites?
WordPress is our default because it gives clients ownership, speed and easy editing, and it is what we know deepest. It is not the only thing we do. Landing pages, tracking, integrations and automation workflows sit outside WordPress and often matter more to the result than the CMS does.
Can you redesign an existing website without starting from scratch?
Often, yes. If the content and structure are sound we can rebuild the front end and keep your URLs, rankings and history intact. If the structure is the reason the site is not converting, we will say so and explain what a rebuild would change.
Can you build landing pages for Google Ads campaigns?
Yes, and it is one of the fastest ways to improve results without touching the budget. We build message-matched pages with a single action, correct conversion tracking, and a fast load so paid traffic is not lost before the page even appears.
Can you improve conversion on a site you did not build?
Yes. We start with what the data and the page structure actually show: where people drop off, what the page asks of them, and which objections it leaves unanswered. Then we prioritise changes by expected impact rather than personal taste.
Can you connect our website to our CRM and automate follow-up?
Yes. Form submissions can be pushed straight into your CRM with source and campaign data attached, scored against criteria you define, routed to the right person, and answered immediately with a relevant first reply. We build these with n8n, Make or direct API integrations depending on what you already use.
Do you provide SEO?
Yes, with a bias toward the parts that compound: technical health, site structure, page speed, and content built around what buyers actually search for. We will not promise rankings on a timeline, because nobody honest can.
How do we get started, and how is it priced?
Start with a free 30-minute call. We look at your site, your traffic and your follow-up, and tell you where the biggest gap is even if you never hire us. If it is a fit, you get a written scope with a fixed price and timeline before any work begins. Pricing depends on scope, so we quote per project rather than publishing a number that would not apply to you.
Your website should do more than look good.
Let us map where your leads are leaking, whether that is between traffic and conversion or between enquiry and follow-up, and what is worth fixing first. Thirty minutes, no obligation.
You will hear back from the person who would actually do the work.